How Hartley Real Estate Reduced Time-to-Sale by 22% with Property Video

The Challenge

In a competitive luxury real estate market, Hartley listings were taking an average of 47 days to sell. The agency was relying on photography alone while competing agents were using video. Buyers were requesting virtual viewings that were not available.

Hartley Real Estate operates in a competitive luxury market where the average listing was sitting on the books for 47 days. Two thirds of competing agencies were already shipping property video on every listing. Hartley still leaned on stills and floor plans, and the agents were starting to lose listings at the pitch stage to firms with stronger digital marketing showcases.

The internal blocker was production capacity. Agents could film walk-throughs themselves, but post-production was the bottleneck. Footage piled up, drone clips went unused, and listing videos that did get edited were arriving days after the listing went live, missing the critical first-week traffic window.

Our Solution

We became Hartley's dedicated video post-production partner, delivering polished property walk-through videos with drone aerial integration within 24-48 hours of footage submission. We developed a consistent branded template for all agents on the team.

We became Hartley’s dedicated post-production partner. The agency’s photographers and drone operators uploaded raw footage to our portal at the end of each shoot. We turned around branded walk-through edits within 24 to 48 hours, integrating exterior aerials with interior coverage and grading every cut to match a luxury house style we developed with their marketing director.

We standardized lower thirds, agent endcards, and music selection so every video felt like a Hartley video regardless of which listing it covered. Twilight exterior shots were graded to a warm-blue contrast Hartley now uses across the brand. Vertical reels were cut from the same masters for Instagram and TikTok distribution by individual agents.

The Results

Within six months, time on market for properties with our listing videos dropped 22 percent compared to the same agents’ pre-video listings. Inquiry rate per listing jumped 67 percent, and MLS plus agency website page views for video-equipped listings ran 340 percent higher than photo-only equivalents from the same period.

Agent satisfaction internal surveys returned a 98 percent positive rating on the new video program. Hartley has since added a second signed exclusivity clause requiring listing video on every property over a price threshold, and our team produces between 25 and 40 listing videos per month for the agency.